When you can buy a camera for approximately £25,000 (admittedly without lenses) capable of producing a major international movie such as Night at the Museum, Che, The Lovely Bones or Angels and Demons, it’s obvious that something dramatic has been happening in the world of movie-making technology.That dramatic development is the result of one camera entering the market: the RED Camera, and more specifically, the RED One. Aimed at the low-budget independent film maker, its incredible image quality, low price and ease of use has taken the movie world by storm, with noted directors such as Steven Soderbergh commenting: “This is the camera I’ve been waiting for my whole career: jaw-dropping imagery recorded on board a camera light enough to hold with one hand… RED is going to change everything.”
Interesting if you’re a film maker, but what has all that got to do with me, I’m a photographer? I hear you ask.
Well, the answer is everything, because not only has RED’s impact on the movie world been like a balloon bursting, it is also being adopted by an increasing number of high-end portrait and fashion photographers across the world. Why? Because the RED allows a photographer to grab a high-resolution image from film stock. It has become an invaluable tool for anyone needing to shoot large-scale print advertising alongside or from commercial footage.
Although as Matthew Wilkins, technical assistant to celebrity portrait photographer Andrew Eccles says: “Its size can be variable, but its maximum resolution is 4,000 pixels in its longest dimension. HD TVs now have a maximum resolution of 1,080 pixels, so the RED shoots almost four times that. Basically, there’s nothing consumers can purchase that can display the RED’s full resolution. As for the still image that the RED shoots, it is equivalent to shooting 8-11MP. About the same as the original 5D.”
So it’s impressive, but not incredible. The key benefit the RED has over everything else at the moment for a photographer is its ability to grab a still from the moving image at a usable quality. The RED is also considered to have the closest colour palette to original 35mm film stock, which is attractive to many cinematographers trained on film. Flat and muted, it is the best neutral palette that a digital camera has been able to achieve, and is therefore lit in a similar way to traditional film work. A favourable quality to work with for many cinematographers, but not for all. Film maker Richard Jobson is not convinced by the RED’s colour palette and as an early adopter of the Canon 5D MkII to shoot films, he chooses the 5D over the RED for its aesthetic quality as well as its economic benefits. “Originally, HD was about economics, but now it’s about aesthetics. It’s digital cinema, not film, and I look
at things with a photographer’s eye, isolating the subject. Too many people get confused with all the hullaboo that’s going on outside the frame. Stanley Kubrick is my favourite director and he was a great photographer,” he states.
Jobson works with the RED but is not a great fan, and is not backward in pointing out its frailties. He’s not the
only one who has found it to be technically fragile on location. If you read the forums and blogs you’ll find lots of comment and talk about the reliability of the RED. However, cinematographer Simon Dennis, who regularly works with Jobson, is a fan and was previously a photographer. He feels a lot of the forum talk is unfounded based on his personal experience. “I ignore blogs and forums; I just get out there and use it and I’ve had no horror stories or problems.”
The RED Camera has blown its competitors out of the water. Even Steven Spielberg has shot two features on it. But its rivals are fighting back. While companies such as Arri and Panavision respond to the RED Camera, the people at RED are looking at the Canon and worrying that if Canon gets its resolution up to 12,000 pixels, RED will be in trouble. The RED is comparatively cheap in the movie industry, but the Canon is ridiculously so. If you consider that on an average £1 million film budget, between £15,000 and £20,000 would be for camera hire, and just four or five years ago a standard HD 2k resolution body was £75,000, it is not hard to understand why film makers are now buying the RED and avoiding rental costs completely. When you look at these hard financial facts and combine them with recent technological advances, it’s not hard to see why the boundaries have been removed from
what is possible in film making.








